Harris Holdco LLC
The Seller's Brief

See your business the way a buyer's operator will — before they do.

Before you list, find out what an experienced buyer will uncover in diligence — so you can fix it, disclose it strategically, or price it into your negotiations.

Order Your Seller's Brief — $5,000
5 business day turnaround  ·  10-page PDF  ·  Most sellers recoup this cost in the first negotiation  ·  Q&A call included

Who this is for

Before you hand your financials to a broker or sit across the table from a buyer, know how your business will be read by someone whose job is to find the problems.

📅

Owners planning ahead

Know exactly what to fix — and in what order — to maximize your exit value before you list.

🚀

Owners going to market now

Understand your exposures and go to market without surprises.

🏗️

Owner-operators doing a first sale

Get an independent read on how your business will look to an experienced buyer.

🤝

Sellers working with brokers

Know what the diligence process will surface before it surfaces it.

What's in the report

A 10-page PDF covering everything a serious buyer's advisor will look at — before they look at it.

Financial presentation reviewHow your P&Ls, add-backs, and SDE/EBITDA will read to a buyer — and where the numbers will get challenged

Value driver assessmentWhat's actually driving your valuation, what's capping it, and where the biggest upside levers are

Buyer risk mapCustomer concentration, owner dependence, undocumented processes, key employee exposure — the issues buyers will raise in diligence

Market & valuation contextWhere your multiple likely lands based on comparable transactions, industry trends, and deal size

Pre-listing action planA prioritized list of what to fix, document, or clean up before listing — ranked by impact on valuation and deal probability

Presentation recommendationsHow to frame your business narrative so buyers understand the real story — not just the numbers

What this is not

Independent research and analysis — not a formal business valuation, legal advice, or a broker opinion of value. It prepares you for the conversations with your CPA, attorney, and M&A advisor; it doesn't replace them.

What to prepare

The more complete your document set, the more actionable the assessment. Here's what to gather before you submit.

Complete analysis

Full document set

  • 3 years of P&Ls — monthly detail preferred
  • 3 years of tax returns (1120S, 1065, or Schedule C)
  • Current balance sheet
  • Customer revenue breakdown
  • Org chart and key employee overview
  • Any existing CIM or business summary
  • Overview of key contracts or recurring revenue

Enables full financial normalization, value driver ranking, complete risk mapping, and specific pre-listing action items with estimated valuation impact.

Minimum required

Core documents

  • 3 years of P&Ls (recast accepted)
  • 1–2 years of tax returns
  • Basic business overview or CIM draft

Delivers valuation context, financial presentation review, key risk flags, and a prioritized action list — with explicit notation of what additional documentation would sharpen the findings.

Working with a broker already? This assessment is designed to complement your broker's CIM process. Sellers who've done pre-listing diligence move through buyer conversations faster, with fewer surprises and stronger negotiating positions.

How it works

Simple intake, fast turnaround.

01

Submit the intake form

Tell us about your business and timeline, then upload your financial documents.

02

We assess your business

We review your financials, map your risk profile, and deliver your assessment in 5 business days.

03

You receive your assessment

A 10-page PDF in your inbox, with follow-up support by email or call.

Simple, transparent pricing

Flat fee. Scoped to business size and document complexity.

$5,000
flat fee · businesses up to $5M revenue
📋 5 business day turnaround
Get Your Seller's Brief
↓ Download a sample report
For businesses above $5M annual revenue, contact us for custom pricing — scott@harrisholdco.com

Flat fee for businesses up to $5M annual revenue. For larger businesses, contact us for custom pricing. This report provides independent research and analysis to inform your sale preparation. It is not a substitute for legal, accounting, or licensed financial advice. All submitted materials are kept strictly confidential.

Built from the buyer's side of the table

Most pre-sale advisors help you present the business you want buyers to see. Every Seller's Brief is built from 15 years of sitting on the other side.

Phase 01
Operations & Finance
15 Years
What this built: A ground-level understanding of what healthy operations look like when they're real, and what they look like when they're being dressed up for a sale.
Phase 02
Post-Acquisition Integration
10 Years
What this built: A clear map of the issues that kill deal value post-close: the ones sellers didn't disclose, the ones they didn't know about, and the ones buyers didn't catch.
Phase 03
M&A & Deal Evaluation
5 Years · First look to close
What this built: What buyers actually look for — and what consistently separates the sellers who close at full value from the ones who don't.

Integration first, then deal evaluation. Every Seller's Brief is informed by what the buyer's team actually finds when they get access to the full picture — not what was in the CIM.